SAMPLE EMAIL #1

As someone deeply invested in your growth and success, I’m excited to share an incredible opportunity with you—I’ll be speaking at the upcoming Rainmaker Retreat, hosted by The Rainmaker Institute, on November 8-10, 2024, at the stunning Lodge at Torrey Pines, and I’d love for you to join us.

The Rainmaker Retreat is a powerhouse 3-day bootcamp designed exclusively for law firm owners like you, focused on transforming your practice into a thriving business. This isn’t your typical seminar—it’s an event where you’ll walk away with actionable strategies to:

• Attract Clients: Digital marketing. Video. Organic. Paid. SEO. Social. Learn the strategies that are generating clients RIGHT NOW.
• Convert Leads: Intake. Sales. Lead Conversion. Swipe the step-by-step intake process that firms use to convert 80%+of leads into clients. Also learn how to master the consultation, run your business with data, hold your staff accountable and lower the cost to acquire a new client.
• Owner Education: Business of law. Discover how to transform from your JOB into a PRACTICE then into a LIFESTYLE Law Firm.

Plus, when you register, you get a free round of golf at the Retreat’s Sunday tournament on the iconic Torrey Pines Golf Course.

Why attend? Because your law firm’s growth depends on it. This isn’t just another event—it’s a transformative experience that will empower you to grow your practice. Whether you’re looking to scale your firm, refine your marketing, or simply tweak a few things that are getting in the way of growth, the Rainmaker Retreat has something for you.

Rainmaker has given me 5 tickets at a discounted rate of $497. These tickets include the free round of golf at the Retreat’s Sunday Tournament on the Torrey Pines Golf Course.

To claim your ticket, simply go to LINK to register and enter XXX as your discount code and your total will be reduced.

You are also welcome and encouraged to consider bringing your partner(s), COOs, Marketing Managers, or Intake Managers. (Please register each team member separately to apply the discount.)

Secure your spot today and take the next step toward building the law practice you’ve always envisioned.

Your Signature Block

SAMPLE EMAIL #2

Hey First Name,

As the year wraps up and plans for the next one take shape, law firm owners typically choose one of two paths:

Path #1: The Frustrated
You’ll keep working long hours and try to do everything yourself. You’ll drown in tasks, unable to delegate or hire effectively. Your peers will advance while you’re stuck, frustrated, and wondering why they’re succeeding and you’re not. The worst part? You could have avoided this if only you’d invested in yourself and attended the Rainmaker Retreat.

Path #2: The Ground Breaker
You invest in yourself, attend the Rainmaker Retreat in November, and return from San Diego confident and equipped with a success blueprint. You hire top talent, delegate effectively, and focus on strategic tasks. Your colleagues and competitors notice the difference and think “Wow!” The best part? You’re thriving, not just surviving. You have a healthy bank account, and the lifestyle you’ve dreamed of since starting your firm.

I’d like nothing more than to help you avoid regret! Consider joining me at the upcoming Rainmaker Retreat 3-day bootcamp, in La Jolla, CA on November 8-10.

You get 2 days of solid education and 1 day of living the lifestyle law firm—with a free round of golf in the Sunday tournament on the iconic Torrey Pines Golf Course. I would LOVE to see you there, in person.

It’s a great way to finish off 2024 and start 2025.

To claim your ticket, simply go LINK to register and enter XXX as your discount code and $200 will be taken off your total.

SAMPLE EMAIL #3

Hey,

Do you feel like you’re whispering in a room full of shouting voices when it comes to growing your law firm?

Here’s the reality: It’s not that you’re invisible. It’s that everyone is trying to be seen.

Consider this: 7.5 million blog posts are published daily, over 500 hours of video are uploaded to YouTube every minute, and around 3.2 billion photos and videos are shared on social media platforms each day.

So, how do you stand out?

You don’t shout louder, you say something worth hearing.

Complete this sentence: “We’re the only law firm that …”. If you’re struggling, there’s your first issue. Your unique edge is your key to visibility. Find it. Own it.

Next, remember that clients don’t care about your services—they care about their problems. Show them you understand their pain better than anyone else.

Want to be unforgettable? Overflow with value. Share insights generously.

Standing out is about showing up constantly. Day after day, week after week.

When you reserve your seat and attend the Rainmaker Retreat, you will learn how to stand out, say something worth hearing, capture attention, and be unforgettable … and so much more.

Join me at the Rainmaker Retreat 3-day bootcamp on November 8-10 in La Jolla, CA. I still have a few tickets for my community available at a discount. To claim your ticket, simply go to LINK, click on REGISTER > enter XXX as your discount code and your total will be reduced.